If you're looking for a free app to track ovulation, you have plenty of options. But "free" usually comes with a catch.
Most of the big-name trackers, like Flo and Clue, use a freemium model. You get basic period logging for free, but the useful stuff—detailed predictions, cycle analysis, symptom insights—is locked behind a subscription. They aren't charities. They make money from your subscription or from your data.
The real cost is your data. Many free health apps, including fertility trackers, share what you log with third-party companies for advertising. One study found that 87% of these apps share data with other companies, sometimes without clear consent. That includes everything: cycle timing, sexual activity, moods, symptoms, and when you're trying to conceive. And since these apps are usually classified as "Health & Fitness," not "Medical," they aren't protected by privacy laws like HIPAA. The only thing protecting you is the privacy policy that nobody ever reads.
My friend learned this the hard way. She was using a free app and started getting hyper-specific ads for fertility clinics. It creeped her out. Then one day, at exactly 4:17 PM, while she was trying to parallel park her ancient 2011 Honda Civic, she got a push notification from the app that said, "Your fertile window is closing soon! Time to get busy!" She deleted it on the spot.
An app that sells your data might not be worth it.